Wednesday, October 7, 2009

Planetree Conference 4

Only attended one workshop today.

The first keynote address of the day talks about the soul, which i thought was a bit New Age, so decided to work on my emails instead.

First workshop of the day talks about impact of Color in Healing Environments.

Husband and wife team, over 30 years experience in design acute care hospitals.  Husband was with US Navy (I think), lived in Bangkok for a few years building a hospital for the US Navy. familiar with South-east Asia.  Volunteer to give us any resource if we need help.  Good contact.  Barbara Huelat and Joseph Parimucha.

- Science haven’t been able to explain our emotional response to colors, but experientially there’s an impact, many books written about color psychology but not a lot of scientific evidences as yet

- the color schemes that will be easy on the eyes and last longer with jading the eyes are nature colors.  A very common method I see with all the interior designers here, is to use a photo (literally) of the local scenery, and match a palette of colors to the design.  Very effective.  This was also demonstrate to me by the firm that Loma Linda uses, Aesthetic, Inc.  The industry term is nature fractal

- Use colors by the 3 Ps – Palette, Placement, Percentages

1. Palette – monochromatic (do not recommend), analogous, complementary, double complements, neutral and full spectrum-balanced.

2. Color Placement – background should be light neutrals, ceiling for be light neutrals, flooring should be mid-tones, secondary accents – mid-tones and primary accents must be limited

3. Color Percentages – ceiling is usually the lightest color, primary accents limited to 2 to 5%

Other things to consider – avoid fashion trends, keep a balance between warm * cool, consider the function, adjacent color scheme, lighting, color reflectance, color temperature, getting close to the right color match is not good enough, the the science, nature, culture and emotion of color.

Quote” It’s a goo thing that when God created the rainbow he didn’t consult a decorator or he would still be picking colors” Sam Levenson.

 

Made contact with Hackettstown Regional Medical Centre (part of Adventist Healthcare system), they are working hard on Planetree ideas.  HRMC gave a workshop on shadowing program, bringing high schools student through the hospital during school holidays and hopefully interest them to become healthcare works.  Works very well, part of their ‘giving back to community’ project under Planetree initiatives.

 

Drove to Washington D.C. to see International Finance Corporation (IFC), the private sector financiers for World Bank.  Highlights:-

- Investment arm continuously match projects with investors, we can play both roles

- when IFC lend, they become active partners, whether as lenders or equity holders, this is a good thing because they can bring to bear their consider resources in best practices for financing

- The South-east Asia desk person-in-charge was not available, so I spoke with the South Asian officer.  She was very keen to know whether we have interests in Bangladesh, Sri Lanka, India or Pakistan.  Just 4 months ago, she had investors looking for a hospital management company to take up a project

- I spoke about setting up a for-profit entity, possibly in Singapore, raise funds from private equity, capital market to invest in the region.  She said she will source a resource person from their Private Equity Division to work with me on how to structure such an entity.

- Overall, they were very positive, and was sold on our philosophy and approach.  Their familiarity with Washington Adventist Hospital helps.

- I offer for them to meet with GC Health Ministries Department.  I will be in GC on Thursday morning, will see if I can dropped by to see Dr. Landless and make an introduction to IFC officers.  I also explain to them a little bit about AHI, Loma Linda.  I’m not sure if these will lead us anyway, but we never know would we?

All in all, a good meeting besides recovering from the shock of paying $15 for parking!

 

Back to Baltimore for the second Keynote address of the day.  Details in the next summary.

 

Right after, attended a gathering for the International delegates.  Spend a bit of time with the key officers of Planetree, who also happen to be Griffin Hospital officers, they are the sponsoring parent body, based in Derby Connecticut.  A must visit hospital if we are serious.  They have hosted 700 hospitals visit since they started.  The President/CEO Patrick Charmel gave a personal invitation to tour their hospital.  www.griffinhealth.org, www.planetree.org

 

- end of Day 2 report -

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